Marketing + Communications
This section will include information on how to get the word out about your garden project and how to properly communicate with your supporters and volunteers. It is important to maintain a steady stream of marketing and communications to keep people interested in your organization, while being wary of over-communicating and generating annoyance. A general tip is to always keep in mind who you intend to market toward or who you are communicating with so that you can alter your message toward this specific group. Besides soil, seeds, and special expenditures, marketing and communications have constituted the bulk of our annual budget since the building of the garden. In this section, we will explain an array of opportunities for marketing and various forms of communication.